Mortgage broker advertising has evolved in the last 20 years, it is more important than ever. Word of mouth and referrals are still powerful tools, and they always will be. But in today’s digital world, they’re just one part of the puzzle. To grow your business, reach new buyers, and stay competitive, you need more than just a great reputation.
The good news? Advertising doesn’t have to mean big budgets or flashy campaigns. With the right approach, you can reach the right people, build trust, and bring in more business—without losing that personal touch that makes referrals so valuable.
Know Your Audience
The first step in mortgage broker advertising is knowing who you’re trying to reach. Are you helping first-time homebuyers? Investors? Families looking to refinance? Each audience has different needs, and your message should reflect that.
Create a simple profile for your ideal client. Think about their goals, concerns, and how they like to communicate. Once you know who you’re speaking to, it’s easier to choose the right channels and craft the right message.
Build a Strong Online Presence
Your website is your digital front door. Make sure it’s up to date, mobile-friendly, and easy to navigate. Include your services, areas you serve, and client testimonials. A clean, clear website helps people trust you right away.
Also, claim and update your Google Business Profile so you show up in local searches. Add your photo, contact info, and reviews. (Here’s a Google guide on how to set one up.)
Try Local Paid Ads
Platforms like Google and Facebook let you advertise to people in your target areas. Start small. Boost a post, test a Google ad, or run a local campaign for homebuyers. You don’t need a massive budget to see results.
Make sure your ad speaks clearly: Who are you helping? What’s the benefit? Where should they click? Always link to a helpful landing page or lead form.
Use Social Media the Smart Way
Social media is where many buyers do their research. Share tips, market updates, homebuying checklists, or quick explainers on loan types. Be yourself and show up consistently.
You don’t need to go viral. You just need to stay top of mind. Over time, people will think of you when they’re ready.
Need help with social strategy? Morty brokers get access to marketing support to build their brand and grow faster.
Don’t Forget Email
Email still works—especially when it’s personal. Use it to follow up with leads, share resources, or check in with past clients. Tools like Mailchimp or Constant Contact make it easy to create simple, effective emails.
Consider a monthly newsletter or a series for new leads (like “5 Steps to Get Pre-Approved”). That way, you stay helpful without being pushy.
Track What Works
Set goals for your advertising—whether it’s more traffic to your website, more leads in your inbox, or more booked calls. Then track your results. Free tools like Google Analytics can show you what’s working and what’s not.
Try new things, but don’t try everything at once. Focus on what brings in the right clients, and build from there.
Advertising That Works for You
At Morty, we believe brokers shouldn’t have to choose between running a business and building a brand. That’s why we give you the tools, tech, and support to do both.
Whether you’re just getting started or looking to level up, Morty’s platform includes:
- Access to 20+ lenders and loan products
- Free marketing support and social templates
- Built-in compliance tools
- A clean borrower experience
Ready to grow your business with smarter advertising and better support?
Partner with Morty today.
